Gressingham Duck launches new Easter on-pack promo

Gressingham Duck has announced it will be running a special on-pack promotion in the lead up to Easter, to encourage people to try roasting with duck.

Starting from 27 March, 300,000 selected Gressingham Duck Fresh Duck products will feature a ‘Win 1 of 25 Gressingham Roasting Kits’ stickers across all retail outlets.

Featuring on in-store packs, online and through social media, the promotion will run on Gressingham Duck’s packs of fresh duck breast, legs and whole duck products sold in Sainsbury’s, Tesco, Waitrose and Morrisons.

Everyone that enters the competition will have a chance to win a stylish roasting set which includes a roasting tin with rack, carving knife and fork, Gressingham cook’s apron and meat thermometer and Bart’s Duck seasoning. The promotion will run until the end of June.

“Duck has outstanding flavour and is perfect for Easter celebrations as it is so flavoursome, tender and juicy and makes a remarkable roast lunch,” says Rebecca Alderton, brand manager at Gressingham Duck. “We hope this promotion will encourage more customers to give fresh duck a try, as well as drive sales and raise our on-shelf presence.”

Reared free-to-roam in barns on Red Tractor assured farms in Suffolk and Norfolk, Gressingham Duck is a unique breed with more breast meat and less fat for a more succulent, full-flavoured meat that can be enjoyed in a range of versatile ways. Gressingham Duck® produces raw duck, the Bistro range of ready-to-cook duck meals and its Aromatic range of crispy duck dishes.

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