Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    • July 2025
    • 2025 National Egg and Poultry Awards finalists supplement
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Feed and Nutrition supplement
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
    • September 2024
    • 2024 Building for the Future supplement
    • August 2024
    • 2024 Poultry Health supplement
    • July 2024
    • 2024 National Egg and Poultry Awards finalists supplement
    • June 2024
    • 2024 Innovation supplement
    • Pig & Poultry Fair 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • Processing Equipment Supplement – Nov 2023
    • October 2023
    • Building Supplement – Sept 2023
    • September 2023
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
  • FREE Email Newsletters
  • About Us
  • Advertise
  • Subscribe
  • Contact Us
Twitter LinkedIn
Podcast
Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    1. July 2025
    2. 2025 National Egg and Poultry Awards finalists supplement
    3. June 2025
    4. 2025 Innovation supplement
    5. May 2025
    6. April 2025
    7. March 2025
    8. 2025 Feed and Nutrition supplement
    9. February 2025
    10. January 2025
    11. December 2024
    12. November 2024
    13. October 2024
    14. September 2024
    15. 2024 Building for the Future supplement
    16. August 2024
    17. 2024 Poultry Health supplement
    18. July 2024
    19. 2024 National Egg and Poultry Awards finalists supplement
    20. June 2024
    21. 2024 Innovation supplement
    22. Pig & Poultry Fair 2024
    23. May 2024
    24. April 2024
    25. March 2024
    26. February 2024
    27. January 2024
    28. December 2023
    29. November 2023
    30. Processing Equipment Supplement – Nov 2023
    31. October 2023
    32. Building Supplement – Sept 2023
    33. September 2023
    Featured

    Poultry Business – July 2025 issue

    By Chloe RyanJuly 1, 2025
    Recent

    Poultry Business – July 2025 issue

    July 1, 2025

    Poultry Business – 2025 National Egg and Poultry Awards finalists supplement

    July 1, 2025

    Poultry Business – June 2025 issue

    June 9, 2025
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
Poultry News
Business & Politics

British Lion eggs kick off campaign with Manchester City and England captain

Chloe RyanBy Chloe RyanMarch 5, 20193 Mins Read
Facebook Twitter LinkedIn Email
picture credit: BEIC
Share
Facebook Twitter LinkedIn Email

Steph Houghton, the Manchester City and England football captain, is kicking off the next phase of the British Lion eggs #WonderEgg marketing campaign.

The campaign was launched by star diver Tom Daley last month to raise awareness of the Lion.  Both sports stars will help communicate how tasty, healthy and versatile eggs are to raise awareness and drive the continued growth of egg sales.

Houghton has created a series of inspirational, motivating and easy to cook egg recipe videos to share with her 200,000+ followers across Instagram and Twitter. The recipes will also be promoted on Instagram, shared on the British Lion eggs social channels and feature as part of a comprehensive media campaign, which includes interviews with Houghton. All the egg dishes are designed to fit into Steph’s busy, active lifestyle and include a match day breakfast, post workout lunch and ‘back of the net’ dessert.

Andrew Joret, British Egg Industry Council Chairman, said: “Steph is a born winner and an inspirational role model to millions. We’re immensely excited to work with her on the #WonderEgg campaign, joining our other high profile ambassador Tom Daley who has already made a big splash with the release of his first video on social which has been viewed by around 400,000 people so far.

“Eggs are the perfect ingredient to fuel busy modern lifestyles and the motivating content Steph and Tom are creating and sharing with their social followers is highlighting that, engaging consumers, and helping to ensure egg sales continue their healthy growth in 2019.”

British Lion eggs ambassador, Steph Houghton, said: “My life as a professional footballer is full on and I need to make sure I eat foods that fill me up, give me the right nutrition and are quick and easy to prepare. Eggs are the perfect way to get protein, vitamins and minerals which help to keep me healthy and they are delicious too. My recipes use some of my favourite flavours and I hope they will inspire you at breakfast, lunch and dinner. It’s hard to beat eggs for their versatility and value and I always keep a box in my fridge ready to whip up a winning protein-packed meal.”

As part of the second phase of the #WonderEgg campaign, British Lion eggs is also targeting millennials through a partnership with BuzzFeed, the UK’s leading news and entertainment digital platform, to create compelling video recipes and a quiz for its millions of online users across the website and social channels.

A partnership with Healthista, the top digital women’s health platforms, is also set to launch with video content, news stories and case studies showing what health experts eat for breakfast going live across the website and social channels.           

Joret said: “This year’s campaign is just getting started but with the ambassador-led activity set to be supported by some really exciting media partner content, not to mention more ambassadors still to be announced, we’re expecting it to really resonate with consumers.” 

Share. Facebook Twitter LinkedIn Email
Previous ArticleClarity on Article 24 of GATT welcome, says UFU
Next Article Lion flexes muscle as egg sales continue relentless rise
Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

Read Similar Stories

Business & Politics

Pershore’s finest

July 4, 20259 Mins Read
Business & Politics

Comment: Morrisons painful decision to stock imported chicken

July 4, 20252 Mins Read
Business & Politics

Poultry farmers frustrated as avian flu insurance tied to scheme membership

July 3, 20253 Mins Read
Latest News

Pershore’s finest

July 4, 2025

Tackling red mite

July 4, 2025

Comment: Morrisons painful decision to stock imported chicken

July 4, 2025
Sponsored Content

Navigating Sustainability in Egg Production: Practical Steps for Producers

June 1, 2025

Maintain stable and continuous coccidiosis control amidst stocking density reductions

November 1, 2024
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Privacy Policy | Cookies Policy | Terms & Conditions

  • Farmers Weekly
  • AA Farmer
  • Farm Contractor
  • Pig World

Type above and press Enter to search. Press Esc to cancel.