KFC will add chicken wings to the list of products it will now source from British farms, through an expansion of its long-standing partnership with 2 Sisters Food Group. The change will increase its annual spend on British chicken by approximately £10 million, bringing the yearly total spend to almost £100 million.
Sourcing British chicken wings will increase the amount of British chicken on KFC’s menu to 35%, the equivalent of 82,700 metric tonnes of chicken annually, with only boneless chicken now sourced from other markets due to insufficient availability of British farmed chicken breasts to meet the demand of UK consumers.
The chicken it sources from the UK are reared with a minimum stocking density of 30kg per square metre.
Marc Hayes, Yum! Chief Supply Chain Officer Europe, said: “At KFC we want to back British farmers and are always looking for opportunities to increase our British sourcing in a balanced sustainable way. I’m delighted that the nation’s favourite Hot Wings will now be British sourced thanks to our expansion with our key supplier 2 Sisters Food Group.”
Ranjit Singh, President of 2 Sisters Food Group, said: “Our long-standing partnership with KFC is founded on close collaboration and a shared dedication to high welfare standards and this increased commitment to British farming represents a positive and important investment in the future of UK agriculture.
“The move ensures British farmers are supported to produce high-quality poultry that meets the expectations of both consumers and robust welfare standards.”