Kelly Turkeys is to move into the market for charcuterie lines with the appointment of Hayley Shadwell to the new position of production manager.
She has 20 years’ experience with the Somerset firm of Oscar Mayer where she has worked as manager of their factory supplying fresh ready meals to Sainsbury’s and went on to build a new satellite factory for niche ranges.
“British charcuterie is in growth and it’s a category where our premium KellyBronze brand fits well,” said Paul Kelly, managing director of Kelly Turkeys. “With our breeding stock, we have the perfect supply of raw material. We have the facilities and the brand. The only building block needed was someone to head up production of these new lines within the business and with her extensive experience Hayley is ideally suited to this role.”