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    Featured

    Poultry Business – May 2025 issue

    By Chloe RyanMay 15, 2025
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Business & Politics

New rules extend marketing standards for free range eggs hit by avian flu restrictions

Chloe RyanBy Chloe RyanNovember 23, 20173 Mins Read
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Producers of free range eggs will be allowed to continue to market their products as such even if their hens have restricted access to open-air runs because of influenza outbreaks following further changes to EU egg marketing standards.
An initial amendment to the EU-wide standard from September 2017 allowed egg producers to continue to market their products as free range even if their hens had no open-air access for up to 12 weeks. The latest change, which comes into force on 25 November 2017, will extend this period to 16 weeks.
The changes to the rules come as a direct response from the European Commission to concerns raised by EU hen farmers about the potential economic losses for free range farms. EU-wide veterinary restrictions require hens to be kept indoors in order to stop the spread of avian flu, but this is directly at odds with EU rules on free range eggs which state that laying hens must have continuous daytime access to open-air runs.
The marketing standards already allowed eggs to be labelled as free range even if birds were kept indoors as a result of EU-wide measures, but the 12 week derogation was considered too short in the face of the prolonged nature of the influenza outbreak across the EU in 2016. This meant that eggs normally marketed as free range had to be sold as ‘barn eggs’ if the hens were kept indoors for more than 12 weeks, leading to economic losses for farmers.
With the likelihood of further prolonged outbreaks of avian influenza in the future, and following discussions with member state authorities and industry stakeholders, the decision was taken to extended the period from 12 to 16 weeks.
The new rules also clarify that this derogation applies at the level of flocks (rather than regions or farms). This allows farms having introduced new flocks during the restriction period to benefit from the full derogation; eggs from each individual flock on the same farm can be labelled as free-range for the full 16-week period if open air access is restricted, regardless of when they were established.
There are currently around 390 million hens in the EU, of which around 54 million (14%) are kept in free range systems (14%). Free range eggs are particularly important in the UK (53% of eggs sold there), Ireland (40%), Austria (21%), France (18%), Germany (18%) and the Netherlands (15%). In terms of flock size, the UK has the biggest share of free range hens (41%), followed by Germany (17%), France (16%) and the Netherlands (10%).
The avian flu restrictions imposed in 2016/17 had a particularly severe impact in Germany, the Netherlands, the UK, Belgium, France and Ireland.
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Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

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