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    Featured

    Poultry Business – July 2025 issue

    By Chloe RyanJuly 1, 2025
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    July 1, 2025

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Business & Politics

Eggbase appoints Tom Willings as new director

Chloe RyanBy Chloe RyanApril 12, 20232 Mins Read
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Poultry software and data firm Eggbase has appointed Tom Willings as its new director of strategy and partnerships.

Willings was most recently supply chain director of Stonegate Farmers, a leading supplier of eggs to the UK supermarket and food manufacturing industry, and has experience in farming, processing and retail.

Eggbase has a global client base and is a production, data integration, health and welfare software provider.

“I am absolutely delighted to welcome Tom to the team at this exciting time for the business,” said Anne Fleck, Eggbase managing director. “Tom is very familiar with our work, and he is ideally placed to guide the evolution of our software so that it continues to deliver maximum benefit to producers, pullet rearers, broiler growers and their supply chain. This appointment will ensure that Eggbase continues to play a major role throughout the egg and poultry sector. Tom’s wealth of knowledge and expertise will be a great asset to Eggbase, and we are very much looking forward to working with him.”

“I’m incredibly proud and excited to be joining the Eggbase team,” said Willings. “With ever more focus on the impact and efficiency of food production, the need for validated, high quality data to unlock opportunity and to inform strategic decision making cannot be understated. I can’t wait to get underway in supporting the tremendous work that Anne and her brilliant team have done to date, and helping our clients continue to measure, manage, and adapt their businesses toward a more sustainable future”.

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Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

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