Cranswick executive Adam Couch appointed as Government trade advisor

Cranswick chief executive Adam Couch has been appointed as an advisor to the Government on its future trading arrangements. 

International Trade Secretary Liz Truss has launched 11 new trade advisory groups (TAGs), as part of a major new business engagement drive designed to support the UK’s ambitious trade negotiations.

Couch has been appointed onto the Agri-Food Group. The group also includes representatives of the UK farming unions, and organisations and businesses representing all sectors of farming, food and drink, as well as retail, hospitality, meat processing and manufacturing.

As trade talks with Japan, the US, Australia and New Zealand intensify, Truss is stepping up engagement with key industries across Britain, including farming, manufacturing and automotive.

She said their advice will be used to help inform the government’s negotiating position and deliver key industry asks that benefit the whole UK, including securing new market access on products like meat, as well as ceramics, cars and steel, and agreeing ‘cutting-edge digital trade rules’.

“I want business in Britain to feel engaged and informed about the work we’re doing to build an independent trade policy and how it impacts them,” she said.

Couch said: “I am delighted to be able to work with the Department for International Trade on the development of the Agri-Food Trade Advisory Group.

“There are so many opportunities that we can explore as part of the programme to ensure the UK remains at the forefront of global agricultural standards to maintain our competitive position as we seek to negotiate future trade agreements.”

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