Wynnstay Group has announced that George Franks will join the group as managing director, feed, from 1 December 2026.
He will also become a member of Wynnstay’s executive committee.
Franks has spent the last decade serving as national sales director at NWF Agriculture, where he led national sales teams, developed strong customer relationships, and played a key role in driving commercial growth.
A graduate from Harper Adams University with a degree in Agriculture with Land and Farm management, George combines strong academic foundations with decades of practical experience and sector knowledge.
Alk Brand, chief executive of Wynnstay Group, said: “We are delighted that George will be joining Wynnstay. He is one of the most respected and experienced leaders in our sector, with an exceptional track record of driving commercial growth, developing high-performing teams and building strong customer relationships.”