Traditional Norfolk Poultry has reported a strong recovery in margins and continued growth in demand, despite what directors describe as a “challenging marketplace” for the UK poultry sector.
In its annual results for the year ending 30 June 2025, the Norfolk-based free-range and organic poultry producer posted revenues of £53.9 million, up from £49.1 million the previous year, with profit before tax rising to £3.27 million. The company said the improvement was driven by higher sales volumes and stabilising input costs, particularly feed.
“A challenging marketplace continued however cost pressures have stabilised which have seen a large improvement in the overall gross margin of the business,” the directors said in the report.
A key factor behind the improved performance was the absence of avian influenza. The company confirmed it remained free from outbreaks during the year, in contrast to previous periods that had impacted production and profitability. “In 2024/25 the Company was free from any Avian Influenza outbreaks, and this was also reflective in the improved margins,” the report noted.
Demand for free-range and organic poultry remained robust, with the business continuing to expand its customer base. Directors said the company “has continued to grow with the demand from its customers” despite ongoing pressures across the wider agricultural sector.
Feed remains one of the biggest risks for producers, with the company highlighting volatility linked to global supply issues and the war in Ukraine. Management said it continues to monitor prices closely and work with customers and suppliers to manage fluctuations.
The report also underlined ongoing disease risk, noting that outbreaks of notifiable diseases could lead to livestock losses. However, the business said it maintains strict biosecurity and contingency planning. “The health and welfare of our livestock is a high priority,” the directors said.
Alongside financial gains, the company pointed to continued investment in sustainability and infrastructure. It has expanded renewable energy use, including operating 11 biomass boilers, and introduced more efficient processing equipment to reduce plastic use and energy consumption.
Looking ahead, Traditional Norfolk Poultry plans further expansion. “The Company has a continued strategy to grow the farming base and continue to invest in the facilities at Shropham,” directors said.