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    Poultry Business – June 2025 issue

    By Chloe RyanJune 9, 2025
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Poultry News
Health & Welfare

Use data to tackle heat stress

Chloe RyanBy Chloe RyanJune 26, 20242 Mins Read
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Broiler producers are being urged to focus on heat stress in birds as temperatures increase to avoid the costly impacts to bird health, welfare and performance.

SenseHub Poultry’s insights consultant, Michael McCreesh, said with extreme weather events, such as heatwaves, occurring more frequently, heat stress is a rising threat to poultry farmers across the UK.

“A major heat stress event two years ago led to over one million bird deaths in a single day. In today’s terms this could represent millions of pounds in potential market value, not to mention the untold impact on bird health, welfare, and performance,” he says.

It’s these types of scenarios where investing in technology could pay dividends, providing producers with a warning system that enables early actions to be taken before heat stress reaches a critical level.

“SenseHub Poultry uses a network of sensors throughout poultry sheds to continuously monitor environmental conditions like temperature and humidity,” McCreesh said. “It also tracks key indicators of bird health and stress, such as water intake, live weight gain, and activity levels.”

When a bird is experiencing heat stress, its water intake can increase by two to four times the normal amount as it resorts to evaporative cooling through excessive panting. At the same time, weight gain will decrease and activity levels will reduce as the bird focuses its energy on cooling down.

“Combining the real-time data being fed in through the sensors allows producers to build a picture that helps detect when birds may start to be affected by rising shed temperatures. “This insight allows action to be taken immediately to reduce the impact of heat stress on birds,” said McCreesh.

In preparation for hot weather, farmers can take steps to minimise its impact by adding electrolytes to drinking water or altering feeding patterns so the birds eat more outside of the temperature spikes during the day, such as during the night or early morning.

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Previous ArticleTips to keep animals cool as temperatures soar
Next Article UK poultry meat production falls in May, but chick placings increase
Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

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