How Avara’s Colleague Councils are giving hourly paid staff a greater say In an industry often characterised by high staff turnover, Avara Foods is taking a fresh approach to workforce engagement. Through the creation of regional Colleague Councils, the company has launched a scheme that ensures every employee, whether they are a union member or not, has a voice. The initiative is not just about employee satisfaction, it’s about modernising industrial relations in a sector where traditional trade union representation has long been in decline. “Trade union membership has been falling since the 1970s,” explained Rory Murphy, a Unite member…