British Lion egg processors have launched a new digital advertising campaign to encourage retailers, wholesalers, food manufacturers and caterers to ‘Trust the Lion’ and grasp the opportunity offered by growing demand for British eggs.
The campaign features a variety of creative executions, including web banners, leader boards, MPUs, and an animation, and will focus heavily on targeting technical contacts at UK food businesses via a sustained push across the late summer and early autumn period on LinkedIn and various trade media.
Research shows two thirds of British shoppers have more confidence in a food product made with British Lion eggs, expect supermarket products such as quiche and egg sandwiches to be made with British Lion eggs and are shocked to learn that they are often made with foreign egg.
Andrew Joret, Chairman of the British Egg Industry Council, said: “Consumers clearly want British eggs in the pre-prepared foods that they buy and we are urging egg products users to give them what they want by putting their trust in the Lion to protect them and their customers. The use of British eggs in pre-prepared foods is growing and with ongoing food safety issues linked to non-UK eggs and the prospect of Brexit on the horizon, bringing with it issues around surety of supply, there is no better time to review your sourcing policy and secure supply agreements.”