Posh dogs and cats will now be able to enjoy a full range of fresh petfood after Tesco launched a new range of gourmet meals and snacks.
The Freshpet range has been launched in response to growing demand for upmarket food treats for cats and dogs at the supermarket, particularly over the Christmas period, Tesco said.
During the festive season Tesco saw a 100% rise in demand for luxury festive meals and foodie treats for cats and dogs. Tesco has also seen the demand for high quality dog and cat food from natural and organic pet food soar by more than 20% with two million products sold.
The new range includes Chicken, Vegetable and Brown Rice Dog Food; Chicken Spinach and Potato Dog Food; Chicken, Beef and Vegetable Cat Food. Prices range between £3 and £13.50, depending on size of pack.
Tesco pet food buyer Paul Jones said: “We are seeing a real shift with customers looking for similar high quality food credentials for their pets, as they have for themselves.
“Our Freshpet food range is about offering customers a high quality alternative to everyday pet food.”
Initially trialled in a handful of stores last summer the range has proved to be popular with pet owners so it is now being rolled out to 300 stores.