Canadian poultry leader welcomes sustainability programme step by Nutreco

The global feed firm, Nutreco, has launched a new sustainability programme called Nuterra, setting out its sustainability strategy with the necessary tools to implement it throughout the entire organisation.

The move has already drawn strong support from leading Canadian poultry producer, Lynda Kuhn, Senior Vice President of Maple Leaf Foods.

“The word ‘sustainability’ has been grossly overused and in many ways its meaning has eroded over the last decade,” said Nutreco’s sustainability director, José Villalon (pictured above). “The challenge for corporations like Nutreco is to keep it relevant, credible and measurable and that is precisely what we aim for with Nuterra.

“Sustainability is not just about what we aspire to do, it is what we do.”

The Nuterra programme consists of three distinct components:

  • Roadmap – setting clear ambitions regarding people, planet and profit and providing an aspirational vision designed to steer the company’s actions and initiatives over a period of several years. It is aligned with the long-term goals of Nutreco’s strategy and addresses Nutreco’s commitment to specific United Nations Sustainable Development Goals.
  • Standard – an internal tool that outlines more than 100 actions needed to realise the roadmap, enabling the company to measure and score progress over time regarding its own operations.
  • Product Assessment – helping to measure the environmental impacts and attributes of Nutreco´s nutritional solutions using Life Cycle Assessment methodology. Nutreco invests heavily in offering products, models and services that address specific and relevant environmental issues. This tool enables us to quantify the reduction in those impacts that are achieved when using our nutritional solutions.

“We applaud the Nuterra programme, which addresses the relevant environmental and social impacts along the value chain,” said Ms Kuhn.

“Animal nutrition is a key factor in the footprint of food production and we are pleased to work with Nuterra as we actively seek to advance sustainable practices.”

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