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    Poultry Business – July 2025 issue

    By Chloe RyanJuly 1, 2025
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Business & Politics

Fairburn managing director raises thousands in Saharan marathon

Chloe RyanBy Chloe RyanOctober 26, 20182 Mins Read
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Alford-based egg boss Daniel Fairburn has returned to the UK after competing in The Saharan Challenge 2018, raising £23,000.

The LJ Fairburn managing director was joined by Fairburn’s production manager Egle Kalinauskaite, to brave two marathons in two days across the scorching hot Draa Valley and Sahara Desert to raise much needed funds for Farm Africa. Now the father of four is back home to tell the tale, count the blisters and celebrate their fundraising efforts that have leapt from £12,000 to £23,000 in just one week.

“I had no idea what to expect from this challenge as I’m only used to running longer distances here in the UK and the climate is very different,” said Fairburn.

“It was an extreme challenge in every sense and I’ve got the blisters and worn out trainers to prove it, but it was worth every single step to come home and discover how much closer we’ve got to our fundraising goal. I’m amazed by the generosity of those who have sponsored us so far, from bigger companies to local people who don’t know us personally but who are showing their support. A special thank you to Hy-Line MD, Omead Serati, who joined me and Egle on our adventure and who is also raising money for Farm Africa.”

Donations can be made by visiting Daniel’s fundraising page at www.justgiving.com/fundraising/saharanchallenge.

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Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

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