After five years as a Key Account Manager for ForFarmers’ Broiler range, Mark Brightmore is moving into a brand-new role as ForFarmers’ Business Support Specialist, offering expert on-farm support to broiler producers.
Mark Brightmore has worked in a customer facing role for ForFarmers since 2015 and has worked across poultry of all types. He is a font of knowledge when it comes to supporting and advising his customers on how to provide the right environment, and management to optimise bird health and performance, and of course, nutrition.
With the new role comes rolling out innovative new technology, Brightmore’s customers are trialling a new performance app that ForFarmers is developing. The aim of the app is to provide daily feedback and real-time tracking whilst monitoring performance against breed standards. The app will also report any issues as they arise which will enable Mark to pinpoint any support requirements.