Mattessons Fridge Raiders harnesses Halloween for spooky promotion

With 41% of shoppers looking to see more Halloween products in store, Kerry Foods has decided to launch some on pack offers to tie in with the occasion.

Mattessons will be promoting Thorpe Park’s annual Fright Night event, running on selected dates from 29 September until 31 October, with Fridge Raiders offering families the chance to win a short break at the Resort. With 25 breaks to be won, shoppers will be given an overnight stay, goody bags, travel and fast track passes to be enjoyed during Fright Nights. 

Alistair Gibbons, Brand Manager of Mattessons, said: “Halloween is big business for retailers – it’s now firmly the second biggest party occasion of the year after New Year’s Eve. With this in mind, we wanted to present consumers with on-pack offers that would really resonate with them.”

“With Halloween being such a popular occasion with shoppers, we wanted to support the category by offering something different this year. Our tie up with Thorpe Park has an instant win for every customer, allowing everyone to get into the Halloween spirit,” Gibbons said. 

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