Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    • May 2025
    • April 2025
    • March 2025
    • 2025 Feed and Nutrition supplement
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
    • September 2024
    • 2024 Building for the Future supplement
    • August 2024
    • 2024 Poultry Health supplement
    • July 2024
    • 2024 National Egg and Poultry Awards finalists supplement
    • June 2024
    • 2024 Innovation supplement
    • Pig & Poultry Fair 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • Processing Equipment Supplement – Nov 2023
    • October 2023
    • Building Supplement – Sept 2023
    • September 2023
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
  • FREE Email Newsletters
  • About Us
  • Advertise
  • Subscribe
  • Contact Us
Twitter LinkedIn
Podcast
Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    1. May 2025
    2. April 2025
    3. March 2025
    4. 2025 Feed and Nutrition supplement
    5. February 2025
    6. January 2025
    7. December 2024
    8. November 2024
    9. October 2024
    10. September 2024
    11. 2024 Building for the Future supplement
    12. August 2024
    13. 2024 Poultry Health supplement
    14. July 2024
    15. 2024 National Egg and Poultry Awards finalists supplement
    16. June 2024
    17. 2024 Innovation supplement
    18. Pig & Poultry Fair 2024
    19. May 2024
    20. April 2024
    21. March 2024
    22. February 2024
    23. January 2024
    24. December 2023
    25. November 2023
    26. Processing Equipment Supplement – Nov 2023
    27. October 2023
    28. Building Supplement – Sept 2023
    29. September 2023
    Featured

    Poultry Business – May 2025 issue

    By Chloe RyanMay 15, 2025
    Recent

    Poultry Business – May 2025 issue

    May 15, 2025

    Poultry Business – April 2025 issue

    April 8, 2025

    Poultry Business – March 2025 issue

    March 12, 2025
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
Poultry News
Production

Shoppers urged to avoid turkey crowns this Christmas

Chloe RyanBy Chloe RyanOctober 24, 20182 Mins Read
Facebook Twitter LinkedIn Email
Share
Facebook Twitter LinkedIn Email

The premium prices for turkey breasts or ‘crowns’ at Christmas means that consumers are effectively paying for the whole bird when buying a crown, according to Paul Kelly, managing director of Kelly Turkeys, who has urged consumers to opt for a whole bird.

Major retailers sell only 30% of whole birds and the remaining 70% are predominantly crowns, he said, contrasting with their own KellyBronze farmgate sales at Danbury, Essex, where 72% of sales are whole birds, 14% crowns and 14% breast joints.

“This is a staggering difference,” he said. “Given that consumers are paying for the whole bird when buying the crown, they may as well have it. Educating customers to this fact, as well as giving great left-over recipe ideas, will hopefully reverse the trend.”

In his annual autumn newsletter to the butchery and retail trade Kelly states: “The whole bird is far better value and leaves no waste. It’s a win for everybody and right now it is the perfect time to raise the subject with the press, the headline being ‘If you pay for the crown, the legs come free!’ “

He points to the impact of rising costs on Christmas turkey production, with the wheat and soya market, minimum wage increases and the price of cardboard all weighing heavily.

“I am very nervous about the future costs of feed,” he added. “Climate continues to play such a huge part in determining crop yields and freak weather patterns could easily devastate the world food supply.”

KellyBronze prices are increased by 5.4% this year – exactly in line with higher production costs. 

Share. Facebook Twitter LinkedIn Email
Previous ArticleUK government must recognise critical importance of agriculture in NI
Next Article Avara expands Telford site with 150 new staff
Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

Read Similar Stories

Production

Total UK poultry meat production falls

May 22, 20252 Mins Read
Production

EU broiler price rises again

May 22, 20253 Mins Read
Broiler Production

Aviagen introduces Ross 470 club

May 19, 20252 Mins Read
Latest News

Red Tractor owners appoint Alistair Mackintosh as Red Tractor Chair

May 23, 2025

Total UK poultry meat production falls

May 22, 2025

EU broiler price rises again

May 22, 2025
Sponsored Content

Maintain stable and continuous coccidiosis control amidst stocking density reductions

November 1, 2024

How to improve your forecasting accuracy

October 1, 2024
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Privacy Policy | Cookies Policy | Terms & Conditions

  • Farmers Weekly
  • AA Farmer
  • Farm Contractor
  • Pig World

Type above and press Enter to search. Press Esc to cancel.