Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    • September 2025
    • 2025 Buildings supplement
    • August 2025
    • 2025 Poultry Health supplement
    • July 2025
    • 2025 National Egg and Poultry Awards finalists supplement
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Feed and Nutrition supplement
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
    • September 2024
    • 2024 Building for the Future supplement
    • August 2024
    • 2024 Poultry Health supplement
    • July 2024
    • 2024 National Egg and Poultry Awards finalists supplement
    • June 2024
    • 2024 Innovation supplement
    • Pig & Poultry Fair 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • Processing Equipment Supplement – Nov 2023
    • October 2023
    • Building Supplement – Sept 2023
    • September 2023
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
  • FREE Email Newsletters
  • About Us
  • Advertise
  • Subscribe
  • Contact Us
Twitter LinkedIn
Podcast
Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    1. September 2025
    2. 2025 Buildings supplement
    3. August 2025
    4. 2025 Poultry Health supplement
    5. July 2025
    6. 2025 National Egg and Poultry Awards finalists supplement
    7. June 2025
    8. 2025 Innovation supplement
    9. May 2025
    10. April 2025
    11. March 2025
    12. 2025 Feed and Nutrition supplement
    13. February 2025
    14. January 2025
    15. December 2024
    16. November 2024
    17. October 2024
    18. September 2024
    19. 2024 Building for the Future supplement
    20. August 2024
    21. 2024 Poultry Health supplement
    22. July 2024
    23. 2024 National Egg and Poultry Awards finalists supplement
    24. June 2024
    25. 2024 Innovation supplement
    26. Pig & Poultry Fair 2024
    27. May 2024
    28. April 2024
    29. March 2024
    30. February 2024
    31. January 2024
    32. December 2023
    33. November 2023
    34. Processing Equipment Supplement – Nov 2023
    35. October 2023
    36. Building Supplement – Sept 2023
    37. September 2023
    Featured

    Poultry Business – September 2025 issue out now

    By Chloe RyanSeptember 19, 2025
    Recent

    Poultry Business – September 2025 issue out now

    September 19, 2025

    Poultry Business – 2025 Buildings supplement out now

    September 19, 2025

    Poultry Business – August 2025 issue out now

    August 13, 2025
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
Poultry News
Production

Comment: We must remember how fortunate we are

Chloe RyanBy Chloe RyanJune 8, 20202 Mins Read
Facebook Twitter LinkedIn Email
Share
Facebook Twitter LinkedIn Email

By Matt Donald, pig and poultry farmer, north Yorkshire

Given all that is going on in the world, those of us who work on farms should step back and take a moment to remember how fortunate we are to have the ability to continue with some normality in our day to day routine. Although weeks and weekends blend together, we can still get outside and in the open air to work.

Supposedly to fill a temporary shortage, it is extremely concerning that European chicken and eggs have found their way on to our supermarket shelves lately. Given that it takes some adjustment for chicken on the wholesale side of the industry to move into retail, it is no surprise shelves emptied when they did, but large retailers seem to have forgotten about the farms that now have empty sheds or reduced stock and lower margins. They appear to be looking after themselves for the time being, with less concern for the families involved with producing the meat they sell.

I hope that as time passes and we form a ‘new normal’ and a change in the way we live, as well as looking at all the lessons learnt from the pandemic, then relationships between retailer and farmer can be improved, with more focus on ensuring the farms get enough of the value of the end product to re-invest. This could be through more pro-active raw material linked pricing structures.

It is something as a whole sector we can improve by working together, with secure contracts. Currently millions could be invested into poultry sites. Sometimes it’s easy glaze over the fact this is a farming family’s bread and butter and they cannot afford to be told you must leave a shed empty shortly after building them. We can only hope the retailers remember this as things improve and make up for lost income in the years ahead. It is a dream, anyway!

I am confident that as an industry we shall be stronger than before, and with good communication and increased fairness through the chain, there is no reason why poultry won’t continue to be a leading agricultural sector for the UK.

 

 

Share. Facebook Twitter LinkedIn Email
Previous ArticleDigital issue of Poultry Business available to subscribers
Next Article Government insists it will hold the line on food standards, as tensions rise over US trade deal
Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

Read Similar Stories

Egg Production

Bird Brothers invests in new Endoline robotics

September 26, 20252 Mins Read
Production

UK poultry meat production rises despite decline in chick placings

September 19, 20252 Mins Read
Egg Production

Why a rounded approach to pest control matters

September 18, 20254 Mins Read
Latest News

Ceva champions use of avian flu vaccine

October 2, 2025

Noble Foods and Co-op team up with Yellow Wellies

October 2, 2025

UFU cautiously welcomes RHI closure announcement

October 1, 2025
Sponsored Content

Can Aviance improve production and shell quality in full laying cycle?

October 1, 2025

How can UK farmers make poultry profitable without losing welfare?

September 1, 2025
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Privacy Policy | Cookies Policy | Terms & Conditions

  • Farmers Weekly
  • AA Farmer
  • Farm Contractor
  • Pig World

Type above and press Enter to search. Press Esc to cancel.