Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    • July 2025
    • 2025 National Egg and Poultry Awards finalists supplement
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Feed and Nutrition supplement
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
    • September 2024
    • 2024 Building for the Future supplement
    • August 2024
    • 2024 Poultry Health supplement
    • July 2024
    • 2024 National Egg and Poultry Awards finalists supplement
    • June 2024
    • 2024 Innovation supplement
    • Pig & Poultry Fair 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • Processing Equipment Supplement – Nov 2023
    • October 2023
    • Building Supplement – Sept 2023
    • September 2023
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
  • FREE Email Newsletters
  • About Us
  • Advertise
  • Subscribe
  • Contact Us
Twitter LinkedIn
Podcast
Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    1. July 2025
    2. 2025 National Egg and Poultry Awards finalists supplement
    3. June 2025
    4. 2025 Innovation supplement
    5. May 2025
    6. April 2025
    7. March 2025
    8. 2025 Feed and Nutrition supplement
    9. February 2025
    10. January 2025
    11. December 2024
    12. November 2024
    13. October 2024
    14. September 2024
    15. 2024 Building for the Future supplement
    16. August 2024
    17. 2024 Poultry Health supplement
    18. July 2024
    19. 2024 National Egg and Poultry Awards finalists supplement
    20. June 2024
    21. 2024 Innovation supplement
    22. Pig & Poultry Fair 2024
    23. May 2024
    24. April 2024
    25. March 2024
    26. February 2024
    27. January 2024
    28. December 2023
    29. November 2023
    30. Processing Equipment Supplement – Nov 2023
    31. October 2023
    32. Building Supplement – Sept 2023
    33. September 2023
    Featured

    Poultry Business – July 2025 issue

    By Chloe RyanJuly 1, 2025
    Recent

    Poultry Business – July 2025 issue

    July 1, 2025

    Poultry Business – 2025 National Egg and Poultry Awards finalists supplement

    July 1, 2025

    Poultry Business – June 2025 issue

    June 9, 2025
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
Poultry News
Production

Comment: Us farmers must use social media to promote our industry

Chloe RyanBy Chloe RyanMay 20, 20192 Mins Read
Facebook Twitter LinkedIn Email
Share
Facebook Twitter LinkedIn Email

By Matt Donald, pig and poultry farmer, North Yorkshire

I am both a believer and embracer of technology, however it does lead me to question how farming can benefit from the internet as time moves on. I can remember (just!) as the internet entered people’s homes, slow dial up speeds and limited websites available. Now there are over 3.3 billion people using it.

Specifically, in our poultry operation we use the internet for remote monitoring of poultry units, alarms, data collection and comparison. It has enabled us to control multiple sites and view what is happening in the shed at the opening of an app.

Data collection and cloud storage is a fantastic tool, however every single day 30,000 websites are hacked globally. Therefore, we must be cautious of what data we wish to make available online, we do not want for any of this data to be another tool in the fight against large poultry units, whether it be mortality rates, growth rates or simply just numbers.

I’m a relatively new member of Twitter but have been on Facebook a good few years. It is estimated there are 2.3 billion people using Facebook worldwide. All are potential consumers of our products. In the UK it is approximately half of the population. My gripe with social media is fake news and images – a case in point is ‘Veganuary’, which has passed, thank goodness! However, in that time we saw so many images and fake stories of farming, some of which were from outside the UK. The internet has meant these stories are readily available, without anyone editing and checking the content.

Surely now it is our turn to seize the opportunity of using the internet to paint a positive image of poultry farming. Many farms already do so. Could we go as far as getting celebrity chefs on board to promote British chicken? I hope the celebrity campaign on medium eggs is an effective one. We have a great story to tell, one which we should not be afraid of spreading.

 

Share. Facebook Twitter LinkedIn Email
Previous ArticleFive year antimicrobial action plan launched
Next Article A close shave: insight into poultry bedding firm Phillips Brothers
Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

Read Similar Stories

Production

Comment: We need to attract young people to the poultry industry

July 8, 20252 Mins Read
Production

New RSPCA chicken welfare standards now available for RSPCA Assured members

July 7, 20252 Mins Read
Production

The Chicken and the Shed: A Tale of Two Growth Curves

July 7, 20252 Mins Read
Latest News

National Egg & Poultry Awards: Winners announced!

July 9, 2025

Comment: We need to attract young people to the poultry industry

July 8, 2025

ABN kicks off major feed mill project

July 8, 2025
Sponsored Content

Navigating Sustainability in Egg Production: Practical Steps for Producers

June 1, 2025

Maintain stable and continuous coccidiosis control amidst stocking density reductions

November 1, 2024
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Privacy Policy | Cookies Policy | Terms & Conditions

  • Farmers Weekly
  • AA Farmer
  • Farm Contractor
  • Pig World

Type above and press Enter to search. Press Esc to cancel.