Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    • August 2026
    • 2026 Health supplement
    • July 2026
    • 2026 National Egg and Poultry Awards finalists supplement
    • June 2026
    • 2026 Innovation Supplement
    • 2026 British Pig & Poultry Fair guide
    • May 2026
    • March 2026
    • 2026 Feed & Nutrition supplement
    • February 2026
    • January 2026
    • December 2025
    • November 2025
    • October 2025
    • September 2025
    • 2025 Buildings supplement
    • August 2025
    • 2025 Poultry Health supplement
    • July 2025
    • 2025 National Egg and Poultry Awards finalists supplement
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Feed and Nutrition supplement
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
    • September 2024
    • 2024 Building for the Future supplement
    • August 2024
    • 2024 Poultry Health supplement
    • July 2024
    • 2024 National Egg and Poultry Awards finalists supplement
    • June 2024
    • 2024 Innovation supplement
    • Pig & Poultry Fair 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • Processing Equipment Supplement – Nov 2023
    • October 2023
    • Building Supplement – Sept 2023
    • September 2023
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
  • FREE Email Newsletters
  • About Us
  • Advertise
  • Subscribe
  • Contact Us
Twitter LinkedIn
Podcast
Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    1. August 2026
    2. 2026 Health supplement
    3. July 2026
    4. 2026 National Egg and Poultry Awards finalists supplement
    5. June 2026
    6. 2026 Innovation Supplement
    7. 2026 British Pig & Poultry Fair guide
    8. May 2026
    9. March 2026
    10. 2026 Feed & Nutrition supplement
    11. February 2026
    12. January 2026
    13. December 2025
    14. November 2025
    15. October 2025
    16. September 2025
    17. 2025 Buildings supplement
    18. August 2025
    19. 2025 Poultry Health supplement
    20. July 2025
    21. 2025 National Egg and Poultry Awards finalists supplement
    22. June 2025
    23. 2025 Innovation supplement
    24. May 2025
    25. April 2025
    26. March 2025
    27. 2025 Feed and Nutrition supplement
    28. February 2025
    29. January 2025
    30. December 2024
    31. November 2024
    32. October 2024
    33. September 2024
    34. 2024 Building for the Future supplement
    35. August 2024
    36. 2024 Poultry Health supplement
    37. July 2024
    38. 2024 National Egg and Poultry Awards finalists supplement
    39. June 2024
    40. 2024 Innovation supplement
    41. Pig & Poultry Fair 2024
    42. May 2024
    43. April 2024
    44. March 2024
    45. February 2024
    46. January 2024
    47. December 2023
    48. November 2023
    49. Processing Equipment Supplement – Nov 2023
    50. October 2023
    51. Building Supplement – Sept 2023
    52. September 2023
    Featured

    Poultry Business – August 2026 issue out now

    By Chloe RyanAugust 13, 2026
    Recent

    Poultry Business – August 2026 issue out now

    August 13, 2026

    Poultry Business – 2026 Health supplement out now

    August 13, 2026

    Poultry Business – July 2026 issue out now

    July 2, 2026
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
Poultry News
Production

Comment: The EU’s new Green Deal will transform farming

Chloe RyanBy Chloe RyanJanuary 13, 20214 Mins Read
Facebook Twitter LinkedIn Email
Share
Facebook Twitter LinkedIn Email

By Charles Bourns, broiler grower, Gloucestershire

At home we had the chicken out on Christmas eve. The first Christmas we were empty for 20 years, so I could go to my son’s and not worry about alarms, which was great. My son had a relaxing day because his free-range birds were all shut in. It was a shame that not all the family could join us because some were in tier 4.

I as usual received our water bill that we pay monthly and I noticed that we had overpaid. Looking into it the Better Chicken Commitment chicken (JA87s) uses only 1.55 litres per kilo of feed, compared to standard birds that we find drink 1.75 litres per kilo. This is something worth thinking about. We have also started monitoring the amount of water used by the washers because last time we had new ones and they use 31,000 litres.

This month I attended virtually the EU Next Generation conference. It lasted two days and there were 1,398 delegates from 64 countries. It was all about the new Green Deal strategy and keeping the next generation on the farm. There were several other themes: they want 25% of all land farmed to be organic by 2030, they want people to eat less meat except chicken, they want to be carbon neutral and plant and 300 million trees, but they also want farms to be profitable to enable the next generation to farm the land.

Member states will also have their own budgets to spend as they see fit. As one French farmer said, the only common thing in the common market was agricultural policy, and even this will not be common any more. The EU has increased the budget by 22 billion Euros to pay for the new policies although it is no longer going to fund meat promotion campaigns.  I think it would good if we had a conference once a year devoted to having agricultural policies set out for the next five to 10 years based on environmental, welfare and consumer demands on our sector.  Now we have a Brexit trade deal it is vital that the agricultural sector is given the same funding in the UK as our (now) competitors in Europe.

At the conference we also had a presentation from a Dutch farmer who has done a survey of his local area. He found there was a market of 250,000 people, then he found out what they bought and he has now got together with his neighbours and they are marketing to this locality. They have open farm days and some locals have now invested in the farms financially. To me, this is a very interesting initiative especially as during COVID people have been buying locally.

I have just ordered my pack of trees from the NFU which I shall plant down the driveway. They are free to all NFU members and it seems too good an opportunity to miss.

We have so far managed to escape AI but only just, as Slimbridge is only a few miles away as the crow flies and we are under the flight path. It is now open to the public again which I find hard to believe.

SWCA is having its conference virtually at the end of March so keep an out for the invitation and attend. It has some interesting speakers and you will be able to enjoy it from the comfort of your own home.

Here’s to a prosperous new year and one where we get back to normal, although I will have to diet to get into my trousers again!

A few months ago I mentioned that the Red Tractor were going to run an advert for chicken using a video on a farm and some recipes well I am pleased to say that they have had the results back and the campaign has been a great success so much so that they will run another this year ,

 

 

 

 

 

Share. Facebook Twitter LinkedIn Email
Previous ArticleBroilers’ natural behaviour stimulated by eating fly larvae, research shows
Next Article Poultry businesses urged to respond to consultation that could limit transport of birds
Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

Read Similar Stories

Broiler Production

Comment: In praise of catchers

August 11, 20262 Mins Read
Production

Comment: Do we need to change the way we design our poultry houses to cope with the heat?

August 7, 20263 Mins Read
Production

UK poultry production continues to outperform last year

August 6, 20262 Mins Read
Latest News

Asda launches new wholesale supply model for indies

August 14, 2026

Poultry Business – August 2026 issue out now

August 13, 2026

Poultry Business – 2026 Health supplement out now

August 13, 2026
Sponsored Content

Summer: Is this the best time to review and make improvements to your farm biosecurity?

August 1, 2026

Longer laying cycles need longer Salmonella protection

July 1, 2026
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Privacy Policy | Cookies Policy | Terms & Conditions

  • Farmers Weekly
  • AA Farmer
  • Farm Contractor
  • Pig World

Type above and press Enter to search. Press Esc to cancel.