This article first appeared in the innovation supplement to Poultry Business, published in June 2026 The UK poultry sector is operating in an increasingly complex environment – balancing rising demand for chicken meat, pressure on labour availability, and the need for more sustainable production systems. Within this context, gender sorting at hatchery level is emerging as a critical technology to improve efficiency, predictability and resource utilisation across the value chain. Broiler gender sorting is a global trend Across the global poultry industry, gender sorting is gaining momentum as producers seek to optimise performance and address structural challenges. Demand for poultry…