By Tony Goodger, head of communications, AIMS Prem Sikka, Emeritus Professor of Accounting posted on ‘X’, “KFC, Nando’s, Burger King and others ditch chicken welfare pledge. It is about profits. They prefer “franken-chickens” which mature quicker but have higher rates of premature death and muscle disease. Customers not told anything about chicken welfare”. Whilst Matthew Melton, Corporate Relations Manager at The Humane League UK wrote on LinkedIn “For seven years, I have been told that “sector-wide collaboration” was impossible. Whenever I met with companies about the Better Chicken Commitment (BCC), I was told that working together to raise standards was…