British Lion eggs is set to launch a major £1.5m integrated marketing campaign in 2026 to reinforce British Lion eggs as versatile, affordable and highly nutritious with the world’s highest food safety standards. Targeting millennial families, the ‘Smart Food, Smart Choice’ campaign will showcase meal ideas with a focus on breakfast where eggs consumption continues to rise, particularly across the week (+8% YOY).  More than half of all eggs (58%) had at breakfast are now consumed during the week. Media personalities and social influencers, that focus on parenting, will front the campaign, while nutrition-focused experts will amplify key nutrition and…