Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    • June 2026
    • 2026 Innovation Supplement
    • 2026 British Pig & Poultry Fair guide
    • May 2026
    • March 2026
    • 2026 Feed & Nutrition supplement
    • February 2026
    • January 2026
    • December 2025
    • November 2025
    • October 2025
    • September 2025
    • 2025 Buildings supplement
    • August 2025
    • 2025 Poultry Health supplement
    • July 2025
    • 2025 National Egg and Poultry Awards finalists supplement
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Feed and Nutrition supplement
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
    • September 2024
    • 2024 Building for the Future supplement
    • August 2024
    • 2024 Poultry Health supplement
    • July 2024
    • 2024 National Egg and Poultry Awards finalists supplement
    • June 2024
    • 2024 Innovation supplement
    • Pig & Poultry Fair 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • Processing Equipment Supplement – Nov 2023
    • October 2023
    • Building Supplement – Sept 2023
    • September 2023
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
  • FREE Email Newsletters
  • About Us
  • Advertise
  • Subscribe
  • Contact Us
Twitter LinkedIn
Podcast
Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    1. June 2026
    2. 2026 Innovation Supplement
    3. 2026 British Pig & Poultry Fair guide
    4. May 2026
    5. March 2026
    6. 2026 Feed & Nutrition supplement
    7. February 2026
    8. January 2026
    9. December 2025
    10. November 2025
    11. October 2025
    12. September 2025
    13. 2025 Buildings supplement
    14. August 2025
    15. 2025 Poultry Health supplement
    16. July 2025
    17. 2025 National Egg and Poultry Awards finalists supplement
    18. June 2025
    19. 2025 Innovation supplement
    20. May 2025
    21. April 2025
    22. March 2025
    23. 2025 Feed and Nutrition supplement
    24. February 2025
    25. January 2025
    26. December 2024
    27. November 2024
    28. October 2024
    29. September 2024
    30. 2024 Building for the Future supplement
    31. August 2024
    32. 2024 Poultry Health supplement
    33. July 2024
    34. 2024 National Egg and Poultry Awards finalists supplement
    35. June 2024
    36. 2024 Innovation supplement
    37. Pig & Poultry Fair 2024
    38. May 2024
    39. April 2024
    40. March 2024
    41. February 2024
    42. January 2024
    43. December 2023
    44. November 2023
    45. Processing Equipment Supplement – Nov 2023
    46. October 2023
    47. Building Supplement – Sept 2023
    48. September 2023
    Featured

    Poultry Business – June 2026 issue out now

    By Chloe RyanJune 8, 2026
    Recent

    Poultry Business – June 2026 issue out now

    June 8, 2026

    2026 Innovation Supplement out now

    June 8, 2026

    2026 British Pig & Poultry Fair guide out now

    May 13, 2026
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
Poultry News
Health & Welfare

Comment: Avian flu is no longer contained

Chloe RyanBy Chloe RyanAugust 22, 20252 Mins Read
Facebook Twitter LinkedIn Email
Share
Facebook Twitter LinkedIn Email

By Kerry Maxwell, communications manager, British Poultry Council

Last month, the joint Government-Industry Vaccination Taskforce published its report on the role of vaccination in managing highly pathogenic Avian Influenza (HPAI).

We all know how big a threat HPAI is: to animal health, to business continuity, to food security. It’s a global concern and no longer a rare, contained event. Managing risk means moving beyond simple prevention to a more nuanced approach: one that accepts AI as an ongoing reality and seeks adaptable solutions.

BPC have played an active role in the development of its report, plus the global dialogue around vaccination, so we welcome its publication. It takes a crucial step forward in building the knowledge base needed to assess vaccination as part of the broader toolbox for managing AI. While not a silver bullet, it could help both Government and industry anticipate, prepare for, and mitigate future outbreaks.

The report, two years in the making, outlines key recommendations, including an on-farm vaccination trial in turkeys and exploring lab capacity for surveillance. These are important building blocks. But significant questions around trade and long-term effectiveness remain. These need to be addressed to ensure vaccination delivers real benefits for our sector.

Learning to live with AI, therefore safeguarding UK food security, requires sustained investment in veterinary expertise, lab capacity, surveillance infrastructure, and practical support for producers. All of this has a cost – financial, operational, or political will. Any move towards vaccination must be embedded in that wider ecosystem to be truly effective and sustainable.

And then there’s trade. Our current international trade framework was built for a different world; one where AI outbreaks were rare. Today’s disease reality exposes the limits of current rules, suggesting they may be in urgent need of review. It reads like a false choice: prioritise animal health or trade. No one wants that.

I think we need a global reset that reflects the complexity of learning to live with AI, where animal health and trade are factors that work together and are not in opposition. Without that shift, producers will remain in an untenable position, bearing the brunt of disease risk while navigating outdated rules not designed for the world we now live in.

Share. Facebook Twitter LinkedIn Email
Previous ArticleComment: Lessons from the hatchery
Next Article EU poultry imports surge
Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

Read Similar Stories

Health & Welfare

HPAI vaccination shown to cut transmission risk in layer flocks

June 11, 20262 Mins Read
Health & Welfare

Vigilance key as ND risk rises

June 8, 20267 Mins Read
Health & Welfare

Avian Influenza  Prevention Zone lifts as risk reduces 

June 8, 20262 Mins Read
Latest News

Comment: When the industry doesn’t tell its own story, someone else will

June 12, 2026

Hatching a plan for turkey

June 12, 2026

Trouw conference discusses sustainability

June 11, 2026
Sponsored Content

Take Control of Your Farm’s Biosecurity with Livetec

May 1, 2026

Address beta-mannans in broiler diets to optimise bird health and performance

April 1, 2026
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Privacy Policy | Cookies Policy | Terms & Conditions

  • Farmers Weekly
  • AA Farmer
  • Farm Contractor
  • Pig World

Type above and press Enter to search. Press Esc to cancel.