Noble Foods, the UK’s leading egg supplier, is launching a £2.3 million advertising campaign for the happy egg co, themed around the slogan “Happy Hens Lay Tasty Eggs”.
Running for 24 weeks beginning 20 January 2025, the campaign is the only egg brand advertising on television.
This year, the campaign is expanding into new channels including ITVX, Channel 4 and Prime Video. The messaging will also appear across radio, YouTube and social channels, such as TikTok.
To ensure the message resonates with shoppers, the campaign also incorporates out-of-home (OOH) advertising. Shoppers will see the happy egg co. brand featured at roadside locations, with messaging that emphasises both the welfare and taste credentials of the brand.
Anita Nutchey, head of marketing & innovation at Noble Foods, commented: “This campaign represents a significant step forward for the happy egg co. Not only are we proud to remain the only egg brand advertising on TV, but we’re also exploring new and exciting channels to connect with more consumers in meaningful ways. By showcasing the incredible work of our farmers and their high-welfare standards, we’re reinforcing why the happy egg co. continues to lead the market. We’re excited to bring this story to life and to inspire consumers across the UK.”