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    Poultry Business – July 2025 issue

    By Chloe RyanJuly 1, 2025
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Predictions for global poultry market in Q3: improved but fragile market conditions

Chloe RyanBy Chloe RyanJuly 24, 20192 Mins Read
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Global poultry has experienced gradually improving market conditions in the first half of 2019, and this trend is expected to remain over the coming months, according to Rabobank’s last poultry report.

According to research from the food & agribusiness bank, the main driver for the market improvement has been a more balanced supply in key trading markets like Brazil, Thailand, the US and the EU. The gradual improvement has come despite global trade volumes being disappointing due to ongoing trade issues. China is the best performing poultry industry, with exceptionally high poultry prices due to the shift from pork to poultry as a result of the worsening situation with African Swine Fever (ASF) and very low breeding stock levels, which has pushed parent stock (PS) and day old chick (DOC) prices up to historically high levels.

The global poultry market has been on a rollercoaster ride in the past year, with a large oversupply in the second half of 2018 and early 2019 greatly affecting prices for globally-traded poultry products,” according to Nan-Dirk Mulder, senior animal protein analyst. “The balance in the market is gradually returning, driven by stronger dark meat demand from Asia and Africa. Having said this, global trade volumes in Q1 2019 were just 2.8m metric tonnes, and at their lowest since 2015, indicating ongoing tough issues in poultry trade and ongoing low breast meat prices.

The bullish Chinese market situation will have some impact on global markets. This will mainly be through some price support in pork exporting countries. But, as long as China does not allow more imports, this will have a relatively limited impact on global poultry trade, except for countries who can export, such as Brazil, Thailand and Argentina and soon Russia.

Disease pressure is still present in the industry, with a series of AI outbreaks throughout the world, including Mexico, Vietnam, Cambodia, Nepal and Taiwan. Although all these outbreaks have a significant impact on local industries and communities, the number of outbreaks is lower than in the previous years.

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Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

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