Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    • October 2025
    • September 2025
    • 2025 Buildings supplement
    • August 2025
    • 2025 Poultry Health supplement
    • July 2025
    • 2025 National Egg and Poultry Awards finalists supplement
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Feed and Nutrition supplement
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
    • September 2024
    • 2024 Building for the Future supplement
    • August 2024
    • 2024 Poultry Health supplement
    • July 2024
    • 2024 National Egg and Poultry Awards finalists supplement
    • June 2024
    • 2024 Innovation supplement
    • Pig & Poultry Fair 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • Processing Equipment Supplement – Nov 2023
    • October 2023
    • Building Supplement – Sept 2023
    • September 2023
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
  • FREE Email Newsletters
  • About Us
  • Advertise
  • Subscribe
  • Contact Us
Twitter LinkedIn
Podcast
Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    1. October 2025
    2. September 2025
    3. 2025 Buildings supplement
    4. August 2025
    5. 2025 Poultry Health supplement
    6. July 2025
    7. 2025 National Egg and Poultry Awards finalists supplement
    8. June 2025
    9. 2025 Innovation supplement
    10. May 2025
    11. April 2025
    12. March 2025
    13. 2025 Feed and Nutrition supplement
    14. February 2025
    15. January 2025
    16. December 2024
    17. November 2024
    18. October 2024
    19. September 2024
    20. 2024 Building for the Future supplement
    21. August 2024
    22. 2024 Poultry Health supplement
    23. July 2024
    24. 2024 National Egg and Poultry Awards finalists supplement
    25. June 2024
    26. 2024 Innovation supplement
    27. Pig & Poultry Fair 2024
    28. May 2024
    29. April 2024
    30. March 2024
    31. February 2024
    32. January 2024
    33. December 2023
    34. November 2023
    35. Processing Equipment Supplement – Nov 2023
    36. October 2023
    37. Building Supplement – Sept 2023
    38. September 2023
    Featured

    Poultry Business – October 2025 issue out now

    By Chloe RyanOctober 13, 2025
    Recent

    Poultry Business – October 2025 issue out now

    October 13, 2025

    Poultry Business – September 2025 issue out now

    September 19, 2025

    Poultry Business – 2025 Buildings supplement out now

    September 19, 2025
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
Poultry News
Business & Politics

Comment: My verdict on the EU reset and US trade deal

Chloe RyanBy Chloe RyanJune 12, 20253 Mins Read
Facebook Twitter LinkedIn Email
James Mottershead at NFU Annual Conference 2022 at the International Convention Centre, Birmingham, England, United Kingdom on February 23, 2022. Credit: Adam Fradgley / Exposure Photos
Share
Facebook Twitter LinkedIn Email

By James Mottershead, chair, NFU Poultry Board

Like many of you, I have been watching with interest the events unfold surrounding the India, USA and EU trade deals and trade was a key focus in our recent National Poultry Board meeting. The NFU’s trade experts are still going over the finer details but so far it has looked fairly good for the poultry sector.

The key takeaway is that the UK government has listened to our concerns around welfare standards for chicken and prevented access into our domestic poultry market for India and the US, although we know the latter will continue to push for access in future talks.

The EU deal is less clear cut as it was more of an agreement to outline what a future deal might look like, rather than the finished article. So, we will be watching this closely in the coming months.

On a basic level, the commitment to negotiate an SPS agreement should remove considerable amounts of red tape and reduce costs when it comes to exporting agricultural goods to the EU. This is positive for the poultry sector which has seen a 37% decline in volume terms in exports to the EU since 2019.

The downside is that this comes at the cost of dynamic alignment, meaning we will be tied to some EU laws and future decisions with little say. For example, we will have to align with EU regulations on animal welfare in transport, which is something they are currently reviewing and may alter the requirements for temperature regulation during transportation.

As the reset marked the start of further negotiations, we have a number of questions for the government about what will be in scope of this agreement and what won’t be and will seek further clarity as talks continue.

We’ve also been busy attending various retailer engagement meetings. Key items on the agenda were the supply of poultry meat – in light of AI outbreaks abroad and UK businesses moving from 38kg/m2 to 30kg/m2 – and the development of insect and homegrown proteins such as field beans and peas.

I also enjoyed chairing the inaugural NFU Midlands Poultry Conference where we had updates on key areas of policy, developments in artificial intelligence within the poultry sector, an outlook from a retail perspective, the pros and cons of an avian influenza vaccine, and a summary of planning permission challenges for poultry enterprises. It was a really thought-provoking afternoon and as always it was great to catch up with our poultry members from the region.

And finally, a short note for those interested in the goings on at home. After spending the past three weeks thinning and clearing birds from the site, we are now empty and in that period again of seeing the site get turned around ready for the next crop of chicks. On the whole, this last crop has performed well and it’s good to finally see changes that have been made to drinker lines in order to reduce Gumboro disease starting to pay off.

Share. Facebook Twitter LinkedIn Email
Previous ArticleComment: Preaching to the choir
Next Article Hygiene audits critical to pathogen control in hatcheries
Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

Read Similar Stories

Business & Politics

New poultry sector chair for Red Tractor

October 28, 20251 Min Read
Business & Politics

Comment: Disappointment with Defra’s fair dealing proposals

October 27, 20255 Mins Read
Business & Politics

Comment: More certainty please

October 23, 20252 Mins Read
Latest News

Mandatory housing measures introduced for poultry across parts of England

October 29, 2025

Noble Foods adds more omelette flavours to its frozen range

October 28, 2025

New poultry sector chair for Red Tractor

October 28, 2025
Sponsored Content

Can Aviance improve production and shell quality in full laying cycle?

October 1, 2025

How can UK farmers make poultry profitable without losing welfare?

September 1, 2025
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Privacy Policy | Cookies Policy | Terms & Conditions

  • Farmers Weekly
  • AA Farmer
  • Farm Contractor
  • Pig World

Type above and press Enter to search. Press Esc to cancel.