Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    • July 2025
    • 2025 National Egg and Poultry Awards finalists supplement
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Feed and Nutrition supplement
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
    • September 2024
    • 2024 Building for the Future supplement
    • August 2024
    • 2024 Poultry Health supplement
    • July 2024
    • 2024 National Egg and Poultry Awards finalists supplement
    • June 2024
    • 2024 Innovation supplement
    • Pig & Poultry Fair 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • Processing Equipment Supplement – Nov 2023
    • October 2023
    • Building Supplement – Sept 2023
    • September 2023
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
  • FREE Email Newsletters
  • About Us
  • Advertise
  • Subscribe
  • Contact Us
Twitter LinkedIn
Podcast
Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    1. July 2025
    2. 2025 National Egg and Poultry Awards finalists supplement
    3. June 2025
    4. 2025 Innovation supplement
    5. May 2025
    6. April 2025
    7. March 2025
    8. 2025 Feed and Nutrition supplement
    9. February 2025
    10. January 2025
    11. December 2024
    12. November 2024
    13. October 2024
    14. September 2024
    15. 2024 Building for the Future supplement
    16. August 2024
    17. 2024 Poultry Health supplement
    18. July 2024
    19. 2024 National Egg and Poultry Awards finalists supplement
    20. June 2024
    21. 2024 Innovation supplement
    22. Pig & Poultry Fair 2024
    23. May 2024
    24. April 2024
    25. March 2024
    26. February 2024
    27. January 2024
    28. December 2023
    29. November 2023
    30. Processing Equipment Supplement – Nov 2023
    31. October 2023
    32. Building Supplement – Sept 2023
    33. September 2023
    Featured

    Poultry Business – July 2025 issue

    By Chloe RyanJuly 1, 2025
    Recent

    Poultry Business – July 2025 issue

    July 1, 2025

    Poultry Business – 2025 National Egg and Poultry Awards finalists supplement

    July 1, 2025

    Poultry Business – June 2025 issue

    June 9, 2025
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
Poultry News
Business & Politics

Tom Daley signed up to promote eggs in 2019

Chloe RyanBy Chloe RyanDecember 14, 20182 Mins Read
Facebook Twitter LinkedIn Email
Share
Facebook Twitter LinkedIn Email

British Lion eggs has signed up double World Champion Tom Daley as part of a £1m+ marketing campaign for 2019  to drive the continued growth of egg sales and increase awareness of the Lion.

The #WonderEgg campaign has been designed to increase the visibility of the Lion, communicate the FSA advice that runny eggs are safe for vulnerable groups, as long as they are Lion, and tap into the nutrition, health and versatility benefits of eggs.

Popular professional diver Daley, who has a social media following of 7 million, is spearheading the #WonderEgg programme. His natural interest in a healthy lifestyle, including his new experience as a dad and the publication of two cookery books, means Daley is ideally placed to influence a wide range of consumers.

Further ambassadors, partnerships and experts will be announced throughout the year with a focus on millennials and vulnerable groups, across retail and foodservice, as well as the care home community.  The campaign will also maximise seasonal and calendar opportunities year-round across traditional and digital media.

The campaign is being launched simultaneously with an updated Lion Code of Practice. Regarded globally as the most successful food safety scheme, the Code has been future-proofed with new and improved auditing to ensure it withstands continued scrutiny and maintains the highest standards for the UK’s growing band of egg consumers.

Andrew Joret, Chairman of the British Egg Industry Council, said: “Egg sales continue to soar, driven by younger consumers, barriers to consumption have been removed, consumer confidence in the nutritional benefits of eggs is on a high, and there is room in the market for growth.

“With an exciting and focused marketing campaign set to launch, featuring high-profile influencers with a huge combined reach, the outlook is overwhelmingly positive. As an industry we can’t wait to get cracking and I expect to see sales continue to climb in 2019.”

Share. Facebook Twitter LinkedIn Email
Previous ArticleFarm income predicted to fall 15%, government figures show
Next Article Farmers produce shareable short films to promote their role
Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

Read Similar Stories

Business & Politics

Comment: New catching rules are a disaster

July 10, 20253 Mins Read
Business & Politics

Comment: Skills for what?

July 10, 20253 Mins Read
Business & Politics

Pershore’s finest

July 4, 20259 Mins Read
Latest News

EFSA warns of bird migration and US imports pathways for AI into Europe

July 11, 2025

Comment: New catching rules are a disaster

July 10, 2025

Comment: Skills for what?

July 10, 2025
Sponsored Content

Navigating Sustainability in Egg Production: Practical Steps for Producers

June 1, 2025

Maintain stable and continuous coccidiosis control amidst stocking density reductions

November 1, 2024
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Privacy Policy | Cookies Policy | Terms & Conditions

  • Farmers Weekly
  • AA Farmer
  • Farm Contractor
  • Pig World

Type above and press Enter to search. Press Esc to cancel.