Aldi overtakes Waitrose as UK’s favourite supermarket

Aldi is the nation’s favourite supermarket for 2018, according to exclusive Which? research. The budget retailer has knocked Waitrose from the top spot, which it held for three years.

Sainsbury’s finished in last position, with the least-satisfied in-store customers overall. Asda, Morrisons and Tesco, the other three largest supermarkets, complete the bottom half of the rankings. The results come as rumours circulate that Tesco may be planning to launch a new rival to discount stores.

Meanwhile, premium supermarket M&S was rated second best by in-store shoppers, with Lidl taking third place.

Which? surveyed 6,800 members of the general public in October 2017 about their experience of shopping for groceries in large supermarkets, convenience stores and online.

Get Our E-Newsletter - Weekly email news from Poultry News
Will be used in accordance with our Privacy Policy
Share.